Job Description
About the Role
We are seeking a highly skilled Marketing & Web Developer who can combine technical web development expertise with modern digital marketing strategies. This role is ideal for someone who thrives in a fast-paced environment and understands the complex needs of automotive brands, manufacturers, or large corporate organizations.
You will own and support our web platforms while partnering closely with marketing leadership, design teams, and stakeholders to build high-performing digital experiences that drive measurable results—leads, conversions, engagement, and brand growth.
Key Responsibilities
- Develop, maintain, and optimize company websites, landing pages, and digital marketing platforms for performance, usability, and conversion.
- Partner with marketing teams to execute campaigns, integrate messaging, and build digital assets that align with corporate brand standards.
- Implement and support SEO, CRO, and analytics strategies to increase traffic, lead generation, and customer engagement.
- Create and manage content updates, including visuals, page layouts, and web copy, ensuring consistent brand voice and tone.
- Collaborate cross-functionally with IT, sales, and product teams to ensure web properties comply with enterprise security and governance requirements.
- Configure and manage integrations with CRM, marketing automation, and customer data tools (HubSpot, Salesforce, Marketo, GA4, etc.).
- Monitor website performance, troubleshoot technical issues, and improve page speed, accessibility, and mobile responsiveness.
- Manage web development projects end-to-end, including QA testing, deployment, version control, and documentation.
- Provide recommendations and new ideas to improve digital experiences, customer journeys, and marketing effectiveness.
- Stay current with web development trends, emerging marketing technologies, and best practices in the automotive or enterprise space.
Required Qualifications
- 3+ years of experience in web development, digital marketing, or a hybrid marketing/web role.
- Strong working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress, Webflow, Drupal, Sitecore, etc.).
- Familiarity with SEO tools, analytics platforms, and tag implementation (GA4, Google Tag Manager, Search Console).
- Experience working with enterprise stakeholders and navigating structured processes, approvals, or compliance standards.
- Strong project management skills with the ability to manage timelines and multiple priorities.
- Strong understanding of marketing fundamentals: lead generation, user journeys, CTAs, and campaign performance.
- Excellent communication skills and ability to work across departments.
Preferred Qualifications (Nice to Have)
- Experience supporting automotive, manufacturing, or B2B industrial organizations.
- Experience in large corporate environments with multi-layered brand, legal, or IT requirements.
- Knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or Mailchimp.
- Experience with CRM integration (Salesforce, Dynamics, etc.).
- Familiarity with automotive dealership systems and platforms such as CDK Global and vAuto, including the ability to support integration, reporting, or marketing workflows tied to these tools.
- Experience working with inventory feeds, dealership website platforms, and third-party automotive data providers.
- Familiarity with frameworks such as React/Vue or backend technologies like PHP/Node.js (not required but helpful).
- Basic design skills with tools like Figma, Adobe Creative Suite, or Canva.
Benefit Package:
- Paid Time Off: 40 hours front-loaded Paid Time Off (after 90 days employment). PTO increases at 3rd and 5th year anniversaries.
- Health Coverage: Medical, Vision, and Dental coverage (eligible first of the month after 60 days of service).
- Group Life Insurance: Employer-paid Group Life Insurance (eligible first of the month after 60 days of service).
- Holidays: 7 paid holidays each year (after 90 days employment).
- Additional Benefits: Voluntary Life Insurance, Legal Shield, AFLAC and more!
- 401k Retirement Program: Eligible first of the month after 60 days of service.
- Employee Discounts: Enjoy employee discounts in parts, sales, and service.
Compensation:
Pay range is $75,000-$90,000 depending on experience.
If you believe this is the ideal career for you, please send a cover letter and your resume. At Skyline Ford, your success is our priority. Let’s achieve greatness together.
Join Us Today!
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