Job Description

Job Description

We're looking for a results-driven Senior SEO & CRO Specialist to lead and execute strategies that increase high-quality organic traffic, improve search visibility, and drive meaningful conversions across our digital properties.

You'll be our in-house expert on all things SEO, UX, and performance optimization - from technical audits and keyword strategy to Core Web Vitals, link-building, spam protection, and CRO experimentation.

SEO Strategy & Execution

• Conduct in-depth keyword research to inform content and product strategy

• Perform regular technical SEO audits and implement fixes

• Improve Core Web Vitals, mobile responsiveness, and page speed

• Optimize website crawling, indexing, and internal linking structure

• Manage robots.txt, sitemaps, canonical tags, hreflang, and site architecture

• Monitor and react to Google algorithm updates

Off-Page SEO & Link Building

• Develop and manage a white-hat link-building strategy

• Identify and disavow spammy backlinks and harmful domains

• Conduct competitive backlink analysis and outreach campaigns

Conversion Rate Optimization (CRO)

• Lead and execute A/B tests, heatmap analysis, and funnel optimization

• Reduce bounce rate, optimize CTAs, forms, and high-traffic landing pages

• Collaborate with UX/design/product teams to improve user experience

Analytics & Reporting

• Build and maintain reports in GA4, Search Console, and Looker Studio

• Track key SEO metrics (rankings, CTR, traffic, CVR, page speed, etc.)

• Tie SEO + CRO efforts directly to revenue and conversion goals

Platform & Security Oversight

• Block spammy traffic, bot attacks, and fake referrals

• Configure WAF, bot filters, and IP-based protections (via Cloudflare or similar)

• Work closely with developers and security to protect SEO health

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

Requirements

• 4-7 years experience in SEO with proven success in technical SEO, on-page optimization, and CRO

• Deep experience with GA4, GSC, Ahrefs/SEMrush, Screaming Frog, GTM

• Knowledge of HTML/CSS/JavaScript basics and working with CMS platforms (WordPress, Shopify, Webflow, etc.)

• Strong analytical mindset with experience interpreting complex data sets

• Experience handling bot traffic, Core Web Vitals, and Google penalties

• Strong understanding of search intent, funnel design, and UX principles

• Self-starter who can drive strategy and execution end to end

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