Job Description
The Social Media Community Manager will be responsible for building and maintaining our brand’s online presence across all social media platforms. This role involves creating content, managing community interactions, and developing strategies to grow and engage our audience.
Community Engagement: - Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Actively engage with followers to build a loyal community and foster meaningful connections.
- Identify and nurture relationships with influencers, brand advocates, and potential collaborators.
Content Management: - Collaborate with the content team to develop and schedule posts across platforms.
- Ensure all content aligns with brand voice, values, and objectives.
- Create and curate visually appealing content, including graphics, photos, and videos.
Strategy and Analytics: - Develop and execute social media campaigns that align with overall marketing goals.
- Track, analyze, and report on social media performance metrics (e.g., engagement, reach, and follower growth).
- Stay informed about industry trends, platform updates, and emerging tools to refine strategies.
Crisis Management: - Proactively identify and address potential PR issues or negative feedback.
- Work with internal teams to craft thoughtful responses to sensitive topics.
Collaboration: - Partner with marketing, sales, and customer service teams to ensure unified messaging.
- Coordinate with design and content teams to develop creative assets for campaigns.
Skills & Competencies: - Strong understanding of major social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter).
- Exceptional written and verbal communication skills.
- Proficiency in social media management tools (e.g., SEMrush Hootsuite, Sprout Social, or Buffer).
- Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a knack for identifying trends and producing engaging content.
- Strong organizational skills and attention to detail.
Preferred: - Experience in community management or customer service.
- Knowledge of SEO principles and content marketing strategies.
- Familiarity with social media advertising and paid campaigns.
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