Business Analyst Job at Tagmatix360, Remote

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  • Tagmatix360
  • Remote

Job Description

Hi All,

Responsibilities:

  • Technical Requirements & Documentation
    • Translate loyalty and marketing business needs into clear, structured functional and technical requirements.
    • Write user stories, data mapping documents, and integration specs across CDP, CRM, CMS, and automation platforms.
    • Own process documentation for campaign triggers, logic flows, and customer journeys.
  • Platform Integration & QA Support
    • Align with MarTech teams (e.g., Salesforce, Adobe, Braze) to ensure solutions are implemented according to specs.
    • Validate data flows, business logic, and personalization rules in test environments.
    • Support end-to-end testing, defect tracking, and production readiness for MarTech features.
  • Cross-Functional Collaboration
    • Serve as the interface between Product Owners, Developers, and QA teams.
    • Partner with CX/UX, Data, and Tech leads to ensure traceability of requirements through to delivery.

Qualifications:

  • 4 7 years experience as a Business Analyst in digital marketing, CRM, or loyalty technology programs.
  • Strong understanding of MarTech ecosystems, particularly CDPs, CRMs, and marketing automation tools.
  • Experience working closely with development and QA teams on platform delivery.
  • Proficiency in JIRA, Confluence, and data documentation tools.

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