Remote Manager, Digital Marketing Job at CrossFit, Remote

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  • CrossFit
  • Remote

Job Description

CrossFit is looking to hire a Manager, Digital Marketing to join our Marketing team. You will play a pivotal role in shaping and executing CrossFit’s digital initiatives. This position requires a blend of strategic thinking, technical expertise, and hands-on execution to drive impactful outcomes. The ideal candidate will be a visionary leader who can develop and implement digital strategies that align with our business objectives while also rolling up their sleeves to actively participate in execution. This role requires a seasoned digital marketer with a proven track record in planning and implementing successful omnichannel campaigns.

RESPONSIBILITIES:

Email Marketing:

  • Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include general setup, QA, managing email lists, segmenting audiences, a/b testing, analyzing results, and optimizing performance.
  • Collaborate cross-functionally to continuously improve lifecycle marketing strategies and the customer journey.
  • Generate reports to track business KPIs and inform strategic decisions.

Digital Strategy Development:

  • Formulate and execute comprehensive digital marketing strategies aligned with business objectives.
  • Stay informed about industry trends, emerging technologies, and digital marketing best practices.
  • Develop and maintain a deep understanding of consumer behaviors and the CrossFit brand and ensure the digital experience meets customer needs

Campaign Planning and Execution:

  • Plan and execute digital campaigns across various channels, including but not limited to the website, email, SMS, SEO, social media, paid media, and the CrossFit app.
  • Collaborate with cross-functional teams to ensure seamless execution of campaigns.

Content Strategy and Creation:

  • Develop and oversee the content strategy for digital channels (email & app), ensuring alignment with brand messaging and campaign goals.
  • Collaborate with content creators to produce high-quality and engaging digital content.

Website Operations & CRO:

  • Work in collaboration with Director of Growth Marketing to optimize website content and structure for search engines (SEO)
  • Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages.
  • Use data to apply insights on customer journey and inform site updates
  • Continuously look for ways to optimize conversion and customer experience.

Paid Media:

  • Collaborate with Director of Growth Marketing on optimizing paid marketing campaigns for maximum ROI.

Collaboration with Stakeholders:

  • Collaborate with internal teams, including sales, product, social, and customer service, to align digital marketing efforts with overall business goals.
  • Foster strong cross-functional collaboration for successful campaign execution.

KNOWLEDGE AND SKILL:

  • Proficient in email marketing platforms (e.g., Braze, Klaviyo, Mailchimp, Constant Contact, etc.) and marketing automation tools.
  • Proven leadership, ability to establish and maintain a positive work culture among a team, and ability to communicate effectively to both large and small workgroups.
  • Strong understanding of email marketing principles, automation, segmentation, and testing methodologies.
  • Excellent copywriting skills with the ability to craft compelling and persuasive email content.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Familiarity with regulations and best practices related to email marketing compliance.
  • The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team.

EDUCATION/EXPERIENCE:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Previous experience (3+ years) in email marketing, preferably within the health and fitness industry.

  WHAT WE OFFER:

  • Rich Medical, Dental, and Vision plans
  • Unlimited Paid Time Off––empowering you to unplug whenever and however you need to
  • Flexible spending account and 401(k) with employer matching at 5%
  • CrossFit Gym Membership Reimbursement
  • CrossFit Courses Benefit
  • Partnership Perks

Jobicy job ID: 111984

Job Tags

Full time, Flexible hours,

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